Our Team

Find out more about the people that make Into Film's programme happen.

The Into Film Team

Into Film's staff team brings a broad spectrum of skills to its work, ranging from classroom teaching to film production experience; from film curation to digital development. What we all share is a passion for film: a firm belief in its ability to have a transformative impact on children and young people's cultural, academic, social and personal development. We all share a total commitment to creating the highest quality film learning opportunities for young people across the UK.

A photo of the Into Film team in the London office, taken December 2023.

Fiona Evans


Fiona took over the role of Chief Executive in April 2024. She has worked for ten years in the charity sector, following a twenty-year career in education, including senior teaching posts in schools, in teacher training, and on national initiatives for the Department for Education, focusing on closing the attainment gap and widening access to opportunities for all children and young people.

Fiona holds a Masters in Literacy Education and was previously Director of Schools Programmes for the National Literacy Trust for 8 years. She led a comprehensive expansion of their oracy, reading, writing and careers programmes for 0-18 year olds and their teachers, including the national Libraries for Primaries campaign, working with an extensive range of partners and funders including well-known corporate organisations, trusts and foundations, DfE, DCMS and Arts Council England.

Fiona is on the Advisory Group for World Book Day, convened the cross-sector Primary School Library Alliance and has been a volunteer judge for 500 Words and a number of other national writing competitions.

Favourite childhood filmThe Railway Children

Will Elkerton

Director of Finance and Operations

Will joined Into Film in summer 2014, and previously worked for almost 10 years in financial services for Deloitte, most recently providing audit and assurance to a number of investment management clients. Will is a qualified accountant and a member of the Institute of Accountants for England and Wales (ICAEW).

The Finance and Operations department is responsible for ensuring that Into Film is legally compliant and has a robust, well-thought-through and transparent structure to all of its financial activities. They are also responsible for efficient financial planning and budgeting to ensure that Into Film delivers its KPIs within budget. Additionally, the Finance and Operations Team are the department responsible for all aspects of HR. This comprises recruitment, ensuring legal compliance in all personnel issues and policies, and dealing with office environment and premises issues.

Favourite childhood filmThis isSpinal Tap

Jane Fletcher

Director of Programme Delivery and Learning

Jane is Director of Programme Delivery and Learning at Into Film, having previously been the Schools Director at FILMCLUB. She has vast experience in the world of charity and moving image.

Jane's past roles include Head of Programmes and Innovation at the charity TimeBank, in the Extended Schools Service in London and leading Toynbee Hall's Education Programme. Jane also has ten years' experience in her previous career as a BBC Director/Producer for CBBC and BBC Education.

The Programme Delivery and Learning Team is responsible for delivering a programme of activities, resources and training for educators and children and young people both in and outside of a school setting. The work of the team is carefully devised to ensure that film is part and parcel of children and young peoples' lives and learning.

The team works across a broad range of activities, including providing the training and tools for teachers, children and young people to watch, understand and make films. The team also has an important role in strengthening and creating networks, partnerships, relationships and activities that increase opportunities to learn with film and to connect with cinema locally, regionally and across the UK.

Favourite childhood filmSome Like It Hot

Mark Frodsham

Director of Marketing and Communications

Mark is the Director of Marketing and Communications. He has worked in the third sector for over 20 years, holding communications posts at a number of national charities including Fairbridge, Ambitious about Autism and Nordoff Robbins.

Mark spent his early career in the film, music and digital sectors, working for Virgin Records, Palm Pictures, Beatwax and Tribe Online. He is a School Governor at a large primary school in East London and believes passionately in the benefits of a creative curriculum.

The Marketing and Communications Team is responsible for promoting the value of film as a tool for enhancing young people's learning and personal development. Featuring 24 members of staff, the team's remit covers a wide range of disciplines including content creation, film production, marketing, media relations and public affairs.

Favourite childhood film: E.T.

Alan Reitsch

Chief Technology Officer

Previously the CTO for a film finding start up and for a teaching garden charity based in London, Alan was also once responsible for all web technology ($7M in sales per day) at a San Francisco based Fortune 200 and led his team to produce over 250 projects per year.

Alan recently won a Bronze Cannes Lion in Digital/Social and has also won a number of international Screenwriting competitions. Alan is passionate about film education and brings his broad skillset including data analysis, software and system architecture, and product, programme, and project management, to lead digital production and innovation at Into Film.

The Digital Team is responsible for the for the development and maintenance of our website, which is used extensively by educators and film club members, as well as members of the public. We are constantly evolving our website and looking to improve the experience of our users, and release new versions of our various products regularly. In addition, the Digital team is responsible for our CRM system and for Into Film's IT infrastructure.

Favourite childhood film: Star Wars

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